About Me

I am a full-time freelance content creator, writer and copywriter. In my previous life (it feels like a hundred years ago, but it was only in 2020), I was the senior partner at Inventory Solutions based in South West, London.

With 23 years of experience in the UK property and insurance industries, I have developed marketing expertise as a brand expert. I have written thousands of articles and blogs; some examples can be found on this site.

I spent some time as a mentor with The Prince's Trust Enterprise Scheme and the CIPD (Chartered Institute of Personnel and Development). I recently completed a CIPD Level 5 Certificate in Human Resources and Learning and Development. 

With copywriting on the decline (thanks, ChatGPT), I have pivoted to making UGC videos for Google Ads. I am always looking for a new angle, a challenge to keep life interesting.